The Center is continuing the momentum towards creating population-based tobacco control interventions that will benefit primarily low-income, Latino and rural residents of Sonoma County. Leveraging diverse partnerships, including our strong relationship with Sonoma County Health Department, schools, community groups, and low-income housing complexes will enable the Center to realize the project’s primary objective of achieving Healthy Retail Licensing/Tobacco Retail Licensing.

Engaged youth and Community Health Workers (Promotores) speak to their family, friends, neighbors and elected officials through small and large group presentations about the importance of a healthy retail environment and the link to chronic disease. They inform residents, apartment managers and city council members about smoke-free multi-unit housing. 

Impact: Sonoma County

Four jurisdictions (Santa Rosa, Rohnert Park, Sonoma, Petaluma) passed multi-unit housing smoking ordinances prohibiting smoking within 20-25 feet of windows and entrances.